- To establish a group of companies that can help the economy of the nation.
- Leading world-class brands
- Customer-focused, lowest cost organization
- Innovative new products and processes
- Inspired and competent Human Resources
- Responsible business and community partner
- To see the successful distribution of its products to all provinces within the three regions of the Philippines.
To be the #1 choice in snacks, offering superior quality, value, convenience, satisfaction, enjoyment and customer.
To produce high quality snacks of unsurpassed quality that bring joy to consumers.