W.L. FOOD PRODUCTS is one of the biggest manufacturers of snack foods in the Philippines. The company was established in August 1986 and started in the production of good quality Cheez-zum product.
Just like other small beginners, the company also experienced hard times penetrating the market at that time. Because of the strong belief of its founder that “quality product is the key to success”, the company products gained the acceptance of the general public.
From its first carrier product (Cheez-zum), the company gradually progressed and continued to manufacture various branded quality products.
In the year 2000, the company became a member of the USA Dry Pea and Lentil Council, an institution that carries the seal of product excellence as to nutritional values.
Guided by the company vision “to become the leader in snack food manufacturing industry worldwide”, the company continued to produce quality products and expanded its operation.
It manufactures various quality products like corn curls, fried corn, corn chips, pellets, green peas, nuts, pop corn, biscuits, candies, chocolates, and including ice candies, juices, and jellies which are being distributed locally and even in the export market.
The corporation had not stopped in aiming higher and more success for the future, inspired by its employees whom the company provides stable compensation as a share in the nation’s economy.
The company logo was conceptualized with the corporate goal in mind; to see the successful distribution of its products to all provinces within the three regions of the Philippines. The diamonds represents the promise of success of every new day; the three birds, the three regions; and the corn crop, the earth’s bounty on which the company relies.